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- Candles are increasingly used for décor, and for their relaxing effects
- Fragrance outweighs other factors in consumer selection
- Most candles are consumed within one week of purchase
- 90% of consumers say they use candles to increase the "hominess" of a room
- 42 % of candles are used in living rooms, with the balance split between the kitchen and the bedrooms
- 20% of women say the place candles in their yeards
- Both males and females think a candle is an appropirate gift item
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